Monthly Archives: October 2010

(for Friday, October 15, 2010) Celebrating an impressive 200 episodes, The CW’s ‘Smallville’ was the number one show in the 8 PM hour in the advertiser’s Adults 18-49 demographic. With ‘Outlaw’ banished to Saturdays, NBC can now start worrying about the horrible premiere of ‘School Pride’ at the top of the night. Nothing is working for that network this year.

CBS (1.5/5, 8.66 million) easily took the night, despite all three shows continuing to decline. The CW (1.3/4, 2.99 million) rose to second in the demo thanks to ‘Smallville’s gains helping ‘Supernatural’ as well. NBC (1.1/4, 4.26 million) has to be considering three hours of ‘Dateline’ at this point, while ABC (1.1/4, 4.22 million) is doing well enough with repeats and ’20/20.’ Poor FOX (0.8/3, 2.5 million) is just failing miserably on Fridays.

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(for Friday, October 8, 2010) ‘Blue Bloods’ isn’t dominating like it used to, particularly in the advertiser valued Adults 18-49 demographic, but it’s got a long way to drop still before CBS would even think of worrying. FOX and NBC, on the other hand, need to start worrying right now as both ‘Outlaw’ and ‘The Good Guys’ are failing in epic proportions, getting beaten or tying with The CW in that demo.

Obviously, CBS (1.6/6, 9.02 million) was the night’s winner, followed by NBC (1.4/5, 5.76 million), thanks to those two-hour installments of ‘Dateline NBC.’ ABC (1.2/4, 3.98 million) is still playing with repeats, while The CW (1.0/4, 2.33 million) is consistency on Fridays, while FOX (0.9/3, 2.67 million) is starting to fade away.

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